Commercial & Marketing Due Diligence

Task:

An independent assessment of the investment project

Task:

An independent assessment of the investment project

Client:

Horizon Capital

Region:

Ukraine, CIS, export markets

Market analysis:

A complex work to research Target's core and potential markets was done, including:
In respect to domestic and targeted foreign markets of the Target (i.e., Russia, Kazakhstan, Belarus, etc.) were assessed: market size, market growth rate, key players and their market shares, Target’s existing and projected market shares, long-term industry trends per each country of assessment.
The sustainability of demand for locally produced blood drugs in CIS countries was evaluated specifically.

Operations and competitiveness of the Company:

A complex work to research Target's core and potential markets was done, including:
Evaluate Target’s marketing strategy for domestic and targeted foreign markets (i.e., Russia, Kazakhstan, Belarus, etc.), including product mix, pricing policy, logistics and distribution channels, advertising/promotion, etc. Provide recommendations on marketing strategy improvement.
Analyze the cost and price competitiveness of Target in the current context of import taxes and duties, import/export regulations, and its ability to maintain competitiveness in the future in the case of the abolishment of existing protective import tariffs both in Ukraine and CIS.
Benchmark and comment on the sustainability of profit margins.
Assess the main raw material and supply contracts, in particular identifying whether any major contracts are priced at market levels; identify the main raw materials and operating costs of Target, and the main suppliers of these products/services plus any available alternatives

Deliverables:

An independent assessment of the investment project.
Revision of the information provided by the Target and the Client.
In-depth research of the core Target's pharmaceutical market.
A set of interviews with Target's top management with insights and recommendations.

Key areas covered in the project:

Assessment of the sustainability of Target’s competitiveness and profitability.
Research of the sufficiency of domestic and export market demand for new production capacity and for the contemplated increase.
Study of the market potential for Target’s products in its chosen export sales markets, including CIS, Central Asia, and the European Union.
Audit of Target's strategy and business plan.

Managing Partner

Partner, Pharma & MedTech Market Access

Partner, Recruitment & Organizational Development

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