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Roll-Out Launch Plan Development
Task:
To prepare the local office for the launch of a portfolio of recently acquired BGx products
Task:
To prepare the local office for the launch of a portfolio of recently acquired BGx products
Client:
American multinational medical devices and health care company
Region:
Ukraine
Deliverables:
- A roadmap of launches distributed by the priority.
- Training for a local team on Positioning & Branding.
Key areas covered in the project:
- Planning and Forecasting of launch activities.
- Analysis of the macro-environment prior to launch.
- Cross-functional corporate activities alignment.
- Elaboration of Positioning and Branding elements per each product.
- Determining launch strategy and success factors.
- Development of a plan of activities for the promotion of BGx products.
- Activities plan for team Sales Force team.
- Adaptation of a launch tracker tool for each product being launched.
Project
leads
Jonas TRYGGVASON
Managing Partner
Eugene BROVKO
Partner, Pharma & MedTech Market Access
Download
our E-Brochure
