BGx Launch Tracker Development

Task:

To develop a launch tracker to be utilized by all functions of the organization involved in the product launch process across BRICS countries

Task:

To develop a launch tracker to be utilized by all functions of the organization involved in the product launch process across BRICS countries

Client:

American multinational medical devices and health care company

Region:

BRICS countries—Brazil, Russia, India, China, South Africa

Deliverables:

A tested and working concept of the Launch Tracker.
A series of training sessions for the S&M team across Client's locations globally.
Further recommendations on Launch Tracker updates and the implementation process.

Launch Tracker Activities & Stages Covered:

Detailed Request:

The Client was experiencing a problem of receiving and processing an inconsistent, fragmentary, delayed, and outdated data concerning the Client's Launches around the globe across all functions.
The Client approached UPharma Consulting to identify possibilities of developing a launch tracker covering all company's functions in all regions of presence.
In a series of wargaming sessions, a draft concept of a launch tracker was outlined.
The drafted Launch Tracker prototype was elaborated further during a series of Launch wargaming sessions.
The first working version of a Launch Tracker was introduced to the S&M team and implemented gradually across all Client's offices.

Managing Partner

Partner, Pharma & MedTech Market Access

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